Introduction
With the increase and accessibility of food on the go and the range of oriental and global food alternatives available, there is a requirement for effective and sustainable food packaging solutions. Customers are now able to use speci c media and mobile phone apps not only to locate food outlets but also to read and order from menus prior to collection and access nutritional and contents information.
The Brief
To design an innovative and creative solution to exible, sustainable packaging for takeaway food (choose your own food takeaway outlet). Explore the production techniques and possibilities of plastics. Ensure through design, shape/format/materials a solution that will work practically in allowing the outlets to be able to store containers effectively before use and allow for easy and fast lling and sealing.
The consumer needs to be able to access contents safely (if hot), dispose of packaging easily or alternatively the packaging could have a secondary use.
Points to consider:
• Flexibility/adaptability of pack
• Storage before use (space is often at a premium)
• Easy and secure lling
• Secondary use for consumer
• Serving potential (you could add some form of utensils within your design) • Visual/graphic images or colour options for outer pack surface.
• Disposability
Materials to be used
Rigid plastic construction using polypropylene, polyethylene, PET or a combination if needed. Ensure components are separable to aid recycling.
With the increase and accessibility of food on the go and the range of oriental and global food alternatives available, there is a requirement for effective and sustainable food packaging solutions. Customers are now able to use speci c media and mobile phone apps not only to locate food outlets but also to read and order from menus prior to collection and access nutritional and contents information.
The Brief
To design an innovative and creative solution to exible, sustainable packaging for takeaway food (choose your own food takeaway outlet). Explore the production techniques and possibilities of plastics. Ensure through design, shape/format/materials a solution that will work practically in allowing the outlets to be able to store containers effectively before use and allow for easy and fast lling and sealing.
The consumer needs to be able to access contents safely (if hot), dispose of packaging easily or alternatively the packaging could have a secondary use.
Points to consider:
• Flexibility/adaptability of pack
• Storage before use (space is often at a premium)
• Easy and secure lling
• Secondary use for consumer
• Serving potential (you could add some form of utensils within your design) • Visual/graphic images or colour options for outer pack surface.
• Disposability
Materials to be used
Rigid plastic construction using polypropylene, polyethylene, PET or a combination if needed. Ensure components are separable to aid recycling.
The reason of this choice of brief...
This brief is in the area which I have an interest of, in Graphic Design I would like to explore more into the Graphic product and packaging category. I believe I will do well in this brief as I have some background knowledge in packaging and graphic product which will help me very well in this project.
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