D&AD New Blood Awards 2017 | Hasbro Brief - Box design

Final Design of the Game Box (Top & Bottom)

Top box design

Bottom box design

Building and Structuring the 3D Pictionary Box Design

Once my box cover designs is completed, I begin building the packaging. By following the instructions on the website analoggames.com. Here it explains how to make a games board from beginning to end. Below are images of my game board packaging and the steps on constructing it. 

Equipment needed
• Cutting mat
• Scissors
• Utility knife
• Pencil
• Steel ruler
• Glue
• Painter’s tape
• Cardboard (1mm – 2mm)
• Printed artwork on poster/flyer paper

For the cardboard base you need to find (or make) a template with the dimensions as desired. On sites such as The Game Crafter you can download free templates for different kinds of boxes.

I always make a stencil when I have to make several boxes for my prototypes. By tracing the outlines of the stencil you can quickly make some top and bottom parts for the cardboard base.

Cut out both parts of the cardboard base with scissors. By using a steel ruler you can carefully trace the folding lines with a utility knife to slightly cut them. Do not press too hard otherwise you will cut through the cardboard.

After you’ve slightly incised all folding lines you can fold the protruding sides inwards, with the incisions pointing outwards.

Use some pieces of painter’s tape to hold the corners of the box halves together.

Now its time to glue the artwork on the cardboard base! First start with the bottom and gradually spread the glue over the entire surface.

First spread some glue on the largest protruding part of the artwork.

• Fold it around the edge of the cardboard base.
• Repeat previous steps for the other side.
• Now glue the remaining parts of the artwork.
• And fold both parts around the edge of the cardboard base.
• Repeat all previous steps for the top part of the box and you’ve got your classic board game box!

Final Outcome of the Game box