D&AD New Blood Awards 2017 | Hasbro Brief - Card designs

Referring back to the previous blog of outlining the images for the card. I did these via Abode Illustrator, then transfer that vector into Photoshop were I could colour the images with the chosen colour scheme. 

Below are some examples of the card designs - front and back. 

Overall, the card design when very well when designing them on Photoshop. For the pattern shapes: cubes, cuboids and pyramids. I used Illustrator to create the vectors and then coloured it on Photoshop. 

Printing Cards

When it came to printing the cards physically. There was quite a lot of trial and errors during this process. Especially aligning the back to the front cover of the cards. The front of the card was always off centred to the back cover. I tried matching the card on Photoshop so when it come to the printing process it would match more accurately. Below will be images of the mock-up cards that were off entered to the back of the card. 

Despite this, it was still of centred. So in Digital print we had to adjust the printer settings to make sure the back and front of the card is actually aligned properly. In the end, I finally got it to be aligned perfectly. These images below show the final product of the cards.