D&AD New Blood Awards 2017 | Hasbro Brief - Instruction manual & Game Board Construction

Instruction Manual Final Print

Previously with the instruction manual design, I believe the layout and design work very well and a lot of people gave positive feedback on it. Nothing much they said needed to be changed as an instruction manual is only there to help player know how to play the game. Than looking at the aesthetic of the design process. Below are images of the final print of the 3D Pictionary instruction manual, I decide to print this out in a glossy paper material. This will be more durable and stain proof, for the binding method for the instruction manual booklet. I though a simple staple bind would be the most appropriate. 

Final Print of the Game Board and Constructing Process

Referring back to the design for the game board. I took my peers advice by adding some words or actions that the places will have to preform when landing of the space. Below are image of the process of building the game board with a some material at the back of it. 

To begin constructing the game board together, you will need the following equipment: the game board top printed out, pencil, ruler, craft knife, material for the back of the game board, PVA glue, double sided tape and mount board.

First part of the construction. You will need to measure out the box (mines was width - 25cm & length - 50cm) make sure that its slightly bigger like 1 or 2 cm added on each side. As when comparing to other game boards they have a slight more area to work with. Once that is cut and done, measure half of the board. This will be the folding part for your game board, so it can fit in the box.

With the middle being marked in the centre of the game board, light press down with a ruler guiding you to score the middle. This will allow the mount board to have a slight cut put not deep enough for it to spilt into two pieces. It should are able to bend. This is demonstrated with the images below.

Once you get the mount board sorted, it is now time to stick the material on the back of the game board (where the part is scored). This will be sticked on with PVA glue.

To make sure that the glue is accurately on the board, get another piece of mount board and a small piece. The big piece of the mount board is the plate for the glue whilst the smaller piece is a brush. Therefore you will have more control of the glue when spreading it on evenly on the board. This is indicated on the image below.

Once the glue is evenly on, it is time to stick the material onto the board. I would advise to put something heavy on top so all of it will fully stick to the material. And let it dry for at least 30 minutes.

When the glue has completely dried and the material is very stuck on to the mount board. cut the edges of the material. This will allow the material to rap nicely on to the mount board. Do this for every side of the game board mount board shape. Below is the completed version.  

Next step once all side are glued on with PVA glue and let to dry. It is time to stick the front of the game board print on. You will need some PVA glue and double sided tape. Place the double sided tape on the edges of the printed design and then spread PVA glue on the mount board.

This is what the game board should be stuck on like. Once that is down, again put something heavy on top so it makes everything stick down firmly. Let this dry for 45 minutes.

When this is dry, try slowly bending the game board. There maybe some creases when bending this game board but it's okay. As when you open it, it becomes un-crease.

D&AD New Blood Awards 2017 | Hasbro Brief - Box design

Final Design of the Game Box (Top & Bottom)

Top box design

Bottom box design

Building and Structuring the 3D Pictionary Box Design

Once my box cover designs is completed, I begin building the packaging. By following the instructions on the website analoggames.com. Here it explains how to make a games board from beginning to end. Below are images of my game board packaging and the steps on constructing it. 

Equipment needed
• Cutting mat
• Scissors
• Utility knife
• Pencil
• Steel ruler
• Glue
• Painter’s tape
• Cardboard (1mm – 2mm)
• Printed artwork on poster/flyer paper

For the cardboard base you need to find (or make) a template with the dimensions as desired. On sites such as The Game Crafter you can download free templates for different kinds of boxes.

I always make a stencil when I have to make several boxes for my prototypes. By tracing the outlines of the stencil you can quickly make some top and bottom parts for the cardboard base.

Cut out both parts of the cardboard base with scissors. By using a steel ruler you can carefully trace the folding lines with a utility knife to slightly cut them. Do not press too hard otherwise you will cut through the cardboard.

After you’ve slightly incised all folding lines you can fold the protruding sides inwards, with the incisions pointing outwards.

Use some pieces of painter’s tape to hold the corners of the box halves together.

Now its time to glue the artwork on the cardboard base! First start with the bottom and gradually spread the glue over the entire surface.

First spread some glue on the largest protruding part of the artwork.

• Fold it around the edge of the cardboard base.
• Repeat previous steps for the other side.
• Now glue the remaining parts of the artwork.
• And fold both parts around the edge of the cardboard base.
• Repeat all previous steps for the top part of the box and you’ve got your classic board game box!

Final Outcome of the Game box

D&AD New Blood Awards 2017 | Hasbro Brief - Card designs

Referring back to the previous blog of outlining the images for the card. I did these via Abode Illustrator, then transfer that vector into Photoshop were I could colour the images with the chosen colour scheme. 

Below are some examples of the card designs - front and back. 

Overall, the card design when very well when designing them on Photoshop. For the pattern shapes: cubes, cuboids and pyramids. I used Illustrator to create the vectors and then coloured it on Photoshop. 

Printing Cards

When it came to printing the cards physically. There was quite a lot of trial and errors during this process. Especially aligning the back to the front cover of the cards. The front of the card was always off centred to the back cover. I tried matching the card on Photoshop so when it come to the printing process it would match more accurately. Below will be images of the mock-up cards that were off entered to the back of the card. 

Despite this, it was still of centred. So in Digital print we had to adjust the printer settings to make sure the back and front of the card is actually aligned properly. In the end, I finally got it to be aligned perfectly. These images below show the final product of the cards. 

D&AD New Blood Awards 2017 | Hasbro Brief - Board game/instruction book Design

By starting with the 3D Pictionary game board and instruction manual design. I redesigned how the game board would look like on sketch format then developed it further in Photoshop. With the instruction manual, I took my digital development of the previous design and carried on with designing the front and back of the design. I also did some sketches on the images that will be on the back of the card so the players will know what to create with their 3D shapes. 

 

 

Once this was done, I started to design the game board with the spaces which had meanings and outlining the illustrations for the cards on Illustrators. For the colour scheme, I firstly used the most popular one that got the most positive feedback. And from that I believe it was a very good choice, as the colour scheme harmonised very well together. 

Below are some examples: