Studio Brief 03 | Design Strategy Presentation Brief

Studio Brief 03 - Design Strategy Presentation
Life’s A Pitch

An important part of your professional growth is to develop an ability to work collaboratively and productively with others. Working in small mixed groups drawn from a number of LCA creative degree programme’s you will develop fully and pitch a professional proposal for a public facing venture to best showcase and promote the individual works of the collective . This could take the form of ( but certainly is not limited to) an exhibition, publication or online presence , or perhaps a combination of these. Through research and planning you will explore the basics of how to identify an appropriate venue, audience and market, structure your team to optimize your individual and group skills and knowledge, investigate the legal and financial obligations of developing and launching a creative initiative, seek appropriate professional support & advice, plan and control finances and effectively promote, brand and communicate your presence to external parties and partners.

Your team will pitch a fully developed proposal describing and visualising the showcase with appropriate visual aids.

Your individual presentation should be based on the analysis and content that you have been introduced to throughout the module and your experience of working in a collaborative partnership.

Background / Considerations

• Six heads are better than one as long as they communicate. You will now have the luxury of six pairs of hands. How will you use them effectively? You will need to consider the following:
• What skills and services do you have to offer individually and as a group?
• Who is your target market?
• What form will your showcase take?
• What are your costs, charges and financial considerations?
• How will you structure your collective?
• Who will be responsible for what?
• How will you promote your showcase? To who? Using what media?
• Is it set in a physical location ? then where?
• How will you manage communication through the group?

You must make reference to the module resources materials, books and web sites to demonstrate your understanding of basic marketing and business principles.

Mandatory Requirements

Responses to this brief should be recorded on your PPP Blog and should be labeled with the module code and appropriate 'Studio Brief Number'.

Please note that it is your responsibility to ensure that all work for this brief has been presented and labelled in line with these guidlines by the submission deadline. Work that is incorrectly labelled, posted to the wrong blog or is in anyway unclear or inaccessable will not be assessed

You should ensure that any material, discussions and reflections generated during taught sessions, workshop and group critiques are evidenced for assessment.

Deliverables

TA 10 minute Powerpoint/pdf or similar presentation

Appropriate visual aids and printed material to support your presentation.

Evidence of the research and development of your presentation and visual material should be posted to your PPP blog and labelled with the module code. You should also post pdf versons of your presentation, notes and handouts to your PPP blog.