Studio Brief 02 - Collaborative Practice Brief | Fur for Animals Brief | Initial Ideas for Posters

Poster designs by Aneta

We are quite confused about the slogan because in the survey people have voted for two different ones. The most favourite ones were 'Why use my skin when your is already beautiful enough?' and the second one 'Everyone has got it's own purpose mine isn't to be on your back'. We have dissuaded that I should create the posters first with both slogans so then we can create a questionnaire and ask people which is the most interesting approach.

Aneta started to experiment with the type/colours and layout for the posters also with the photos. For the first set of pictures she has used the typeface Bebas Neue font in 34 pt highlighting only word 'MY' in the first photos and 'purpose' in the second set of photos to make them stand out more from rest of the text.

Moreover she decided to start with very simple approach using only text with the logo of the Fur for animals campaign. The word 'MY' and 'PURPOSE' is in the same colour as their existing symbol. After some research on some existing posters she inspired to do the layout of the text and colour from designer Barbara Kruger. She didn't emphasise the used a lot of red colour as Kruger is doing because we are going with the friendly and emotional approach.

'Why use my skin when your is already beautiful enough?' 

As a group we agreed that the model is looking to happy on this one and it doesn't really suit the slogan and idea behind it. So she have decided to look for more photos with less happy emotions. 

Here is what she has found: 

 'Everyone has got it's own purpose mine isn't to be on your back'

Here is the second set of pictures with different approach from the first one. She has created them in the same style as the first approach only changing the slogan. 

The second idea was to create posters inspired by Stella Maccartney. As a group I thought it would be good to create something friendly and emotional by using this type of nature, flowers in pastel colours.  It was also the first idea to use the poster containing lots of nature like plants to show the connection with the video which supposed to be about the mother nature. 

She has also tested it with the slogan and logo of the campaign.