Evaluation
In conclusion, I believe us as a collaborative group worked together very well. We all played our roles in the group and used your individual strengths to elaborate your final pieces for the brief. In our group we did some research on current 'Fur for Animal' posters, the posters that we continuously pop up in google images were very bloody and sinister images of fur coats leaving a blood trail symbolising murder of innocent animals fur getting taken due to fashion. This was the same results we found on existing adverts, a runway of models walking down and when she turns round with her fur coat, blood splashes the audience.
As a group we thought this approach was over used, so our tutor John suggested we should go for another way of getting to the audience. He gave our group a good example why the current way that presenting current poster these days do not effect the way the audience perceive things. The example was, when people smoke on cigarettes packets there are some very graphical images on what smoking can do to people who consume it. The most revolving graphical images of the cigarettes packets are cancer. Despite of this gruesome imagery of cancer on the packaging, people still dismiss it and carry on. This is why the tutor indicated if we followed this similar route we will not get much of a power impact message the we desire.
Therefore, in our group we decide not to go for a graphical yet gruesome approach like the current posters. Instead we decide as a group the best way of delivering this kind of message would be best through a cute/innocent and mostly emotional concept. By targeting the emotional side of killing an animal we believe is more effective. So by concluding our concept we starting commencing what will we needed to be produce for this particular brief.
The brief, deliverables were to create an interactive online inter user face, that persuade the online audience to stop buying real fur. We created a plan for this and listed the following outcomes we would like to produce:
- Interactive/advert 30 seconds
- Posters
- Social media platform pages - Facebook, Youtube advert, Twitter, Instagram and Snapchat Stories
In our group we successfully produce some really good images of models with a real rabbit. We were fortunate enough that one of our team members owned a pet rabbit. By using this and again one of our members did photography in A-levels we were able to combine these things to create good posters. These particular posters were taken well as we were able to capture our concept of cute/innocent and emotional.
When it came to record the advert video we had not only technical problems but also physical problems. As we were working with a real animal to produce our final pieces. It was challenging to get these scenes done quickly. We needed to make sure the rabbit would not be scared for frighten in any way. We had to be very careful as we did not want the rabbit to be harmed in anyway and the equipment around him. During the filming we had many trials and errors that we had to challenge yet resolves between ourselves. Especially the video as our storyboard told about a model working down the street, due to the rabbit we could not film this scene outside as the rabbit could potentially runaway. So we decide to project the streets with a projector in the photography studio. This will allows the rabbit to be in a safe area and away from danger. We made sure we recorded many takes of the same scenes just in case the first ones were not well recorded. Once that was done, we choose the best ones put them together. We created the first video and showed it to the tutor for feedback, he said some scenes which were recorded were unnecessary and repeated the same. The other scene we had to takeaway was the rose petals representing blood in a more gentle way. In the scene by itself it did not make any sense.
But in the end we were finally able to edit it, crop the video as it was too long and the final advert was produce. The advert was called, 'Trend or Friend?'. Because of this title we were able to come up with an appropriate slogan for the posters. As the other slogans came up with miscommunicated the poster message and some did not make sense.
Despite this problem we were able to overcome this and produce a well good structure of work to deliverer for the brief. The Social media platforms that we produce were mockups of images as we thought it was better/easier presented this way.
Overall, as a collaborative group I believe we successfully produce really good work for the brief and worked very well together.
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