Deadline for all Briefs (22nd of March 2017)
BBC Brief | Summary
Background
The Edinburgh Festivals are respected, world renowned events. They bring together all
forms of arts, performance, science and literature.They are widely considered the largest annual series of cultural festivals in the world. August is the peak of Festival activity, when the Edinburgh Art Festival, Royal Edinburgh Military Tattoo, Edinburgh International Festival, Edinburgh Festival Fringe, Edinburgh International Book Festival and Edinburgh Mela all take place. More on the August Edinburgh Festivals: www.edinburghfestivalcity.com
forms of arts, performance, science and literature.They are widely considered the largest annual series of cultural festivals in the world. August is the peak of Festival activity, when the Edinburgh Art Festival, Royal Edinburgh Military Tattoo, Edinburgh International Festival, Edinburgh Festival Fringe, Edinburgh International Book Festival and Edinburgh Mela all take place. More on the August Edinburgh Festivals: www.edinburghfestivalcity.com
What’s Essential A BBC product or service using technology to connect a wider audience to the Edinburgh Festivals. Present:
• Your solution. Clearly explain your idea, how it would work, and how it makes use of available technologies.
• Your creative process. Briefly explain how you arrived at your solution and key insights from your research, and visualise your working (eg with annotated illustration, renders, animation, etc).
• An interactive prototype. This could be a clickable prototype displayed in browser, a physical product, a live platform...
• Your solution. Clearly explain your idea, how it would work, and how it makes use of available technologies.
• Your creative process. Briefly explain how you arrived at your solution and key insights from your research, and visualise your working (eg with annotated illustration, renders, animation, etc).
• An interactive prototype. This could be a clickable prototype displayed in browser, a physical product, a live platform...
What and How to Submit
Read Preparing Your Entries before you get started for full format guidelines – we won’t accept work that doesn’t meet these specs.
Main (essential):
• Present your solution and process using either a narrated video (max. 90 seconds) OR annotated JPEG slides (max. 8). The judges will base initial decisions on this presentation only.
• Submit your interactive prototype as physical and / or interactive work. The judges will look at this if your entry gets past the initial remote judging round.
Optional:
If your main piece is video, you can also submit JPEG slides (max. 4).
Read Preparing Your Entries before you get started for full format guidelines – we won’t accept work that doesn’t meet these specs.
Main (essential):
• Present your solution and process using either a narrated video (max. 90 seconds) OR annotated JPEG slides (max. 8). The judges will base initial decisions on this presentation only.
• Submit your interactive prototype as physical and / or interactive work. The judges will look at this if your entry gets past the initial remote judging round.
Optional:
If your main piece is video, you can also submit JPEG slides (max. 4).
John Lewis Brief | Summary
Design a product or service to connect John Lewis and busy city-dwellers, and put a British favourite at the heart of modern living.
Design a product or service to connect John Lewis and busy city-dwellers, and put a British favourite at the heart of modern living.
Background
John Lewis is more than just a high street store. It’s a much-loved part of the fabric of British society. But how can it do more for its customers? While 27% of time-short urbanites love John Lewis, they tend to see it as trustworthy, but unexciting, old fashioned and a bit pricey. John Lewis want an innovative new way to engage with this modern and demanding consumer.
John Lewis is more than just a high street store. It’s a much-loved part of the fabric of British society. But how can it do more for its customers? While 27% of time-short urbanites love John Lewis, they tend to see it as trustworthy, but unexciting, old fashioned and a bit pricey. John Lewis want an innovative new way to engage with this modern and demanding consumer.
The Challenge
How do you connect with an audience who are open to the brand but not enthused by it? What is it about John Lewis that isn’t clicking? Work this out and find a solution: design a product or service to bring John Lewis into the lives of time-short urbanites, and to bring them to the brand. Be true to the brand. Identify where there is potential for it to add real value to, and become an integral part of, modern living. Start from scratch or radically evolve something that John Lewis already do by bringing in new channels or taking it in an unexpected direction.
Bring your idea to life with a presentation that shows:
• Key elements of your insight and solution
• How it serves both John Lewis and your audience
• How it would work across multiple channels
• The lifecycle of your product / service throughout the user journey
• Research and development highlights
What and How to Submit
Read Preparing Your Entries before you get started for full format guidelines – we won’t accept work that doesn’t meet these specs.
Main (essential):
Either a presentation video (max. 2 min) OR JPEG slides (max. 8). Optional (judges may view this if they wish): Interactive work (brand websites, apps etc); physical supporting material; if your main deliverable is JPEGs, you can also submit video (max. 1 min total); if your main piece is video, you can also submit JPEGs (max. 4).
• How it serves both John Lewis and your audience
• How it would work across multiple channels
• The lifecycle of your product / service throughout the user journey
• Research and development highlights
What and How to Submit
Read Preparing Your Entries before you get started for full format guidelines – we won’t accept work that doesn’t meet these specs.
Main (essential):
Either a presentation video (max. 2 min) OR JPEG slides (max. 8). Optional (judges may view this if they wish): Interactive work (brand websites, apps etc); physical supporting material; if your main deliverable is JPEGs, you can also submit video (max. 1 min total); if your main piece is video, you can also submit JPEGs (max. 4).
Hasbro Brief | Summary
Invent and design a party game for young adults that takes them away from the screen.
Background
We are living in a golden age of board games. Sales have gone up by 25% every year for four years. Crowdfunding sites have made it easier than ever for inventors to launch innovative new games. And far from killing off the board game, the digital world has made people yearn for the social interaction they provide. With 70% of new ideas coming from inventors outside the games industry, it’s open season on non-digital game design for creative types who know how to have fun.
The Challenge
Invent a party game for young adults. The game needs to be an innovative and exciting product that brings people together in the real world – offline and app-free. There’s every chance your game will get made, sold globally and become an evergreen title for many years to come (with you raking in the royalties).
Invent and design a party game for young adults that takes them away from the screen.
Background
We are living in a golden age of board games. Sales have gone up by 25% every year for four years. Crowdfunding sites have made it easier than ever for inventors to launch innovative new games. And far from killing off the board game, the digital world has made people yearn for the social interaction they provide. With 70% of new ideas coming from inventors outside the games industry, it’s open season on non-digital game design for creative types who know how to have fun.
The Challenge
Invent a party game for young adults. The game needs to be an innovative and exciting product that brings people together in the real world – offline and app-free. There’s every chance your game will get made, sold globally and become an evergreen title for many years to come (with you raking in the royalties).
• A presentation showcasing your idea with clear gameplay and designs and any launch concept ideas. This is your pitch: initial judging rounds will only look at your presentation video, so it needs to do your game justice. They’ll dig deeper (and get playing) once they’re down to a shortlist for the Pencils.
• Once you’ve won over the jury with your presentation, the proof is in the pudding. A playable prototype might not be possible, but create and submit one if your idea means you can do so without too much difficulty. Otherwise, get creative to prove the concept without making it: the Bop-It video in your Brief Pack shows how its inventors did this.
• Research and development highlights.
What and How to Submit
Read Preparing Your Entries before you get started for full format guidelines to make sure your work gets accepted. Submit:
• A presentation video (max. 90 seconds)
• A demo: either a playable prototype with full instructions, submitted as physical
supporting material OR a proof-ofconcept video (max. 2 min)
• Your R&D: either JPEG slides (max. 2) or a video (max. 30 seconds)
Read Preparing Your Entries before you get started for full format guidelines to make sure your work gets accepted. Submit:
• A presentation video (max. 90 seconds)
• A demo: either a playable prototype with full instructions, submitted as physical
supporting material OR a proof-ofconcept video (max. 2 min)
• Your R&D: either JPEG slides (max. 2) or a video (max. 30 seconds)
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