D&AD New Blood Awards 2017 | Chosen Brief - Hasbro Game Board Design

Chosen D&AD Brief - Hasbro, Game Board Design

I have decide to commence with the D&AD New Blood 2017 live brief, known as the brief that Hasbro submitted - Designing a game board for young adults. As a young aspiring Graphic designer student, I believe this is a suitable brief for me to tackle as the requires for this brief mentions: Graphic Design, target audience is aged at the same age group as me, and something that wants to keep the traditional ways of playing games without the use of technology. 

By reading and re-reading the brief numerous of times, I fully understand how to produce a game board that Hasbro wishes to desire. The brief also mentions creating physical forms of the game as well as an animation prototype for the judges to comprehend the idea how the game is supposed to be made. Fortunately I have a decent amount of knowledge when  creating the deliverables listed for this specific brief. 

During my GCSE I took a course called Graphic Products, in this kind of brief I created a Travel kit for children. I made this travel kit Mario themed, as Mario is very well known and popular character that all ages recognise. Within this travel kit, two side of the kit are magnetic. One side of the kit is building a jigsaw puzzle of the character Mario (Paper Mario) and the other side was a noughts and crosses inspiration, which became following the Mario theme (Mushrooms and Stars). The colour theme of the travel kit correspond with the theme of Mario (Reds, whites, blues, yellow and so on). And to keep these pieces from being missing, I used the vacuum for sheets of plastic which formed a shape of the desired box and then sanded down the edges for the lid and bottom to close. I also used vinyl sticker with a vinyl machines to cut out the logo of Mario and the details on the stars and mushroom characters. The images of this will be shown below: 

Therefore, I have an idea on what kind of materials I will need to consider for my game design board/packaging to make it look more professional appearance. 

In addition for demonstrating my board game in play, I will create a stop motion animation prototype which will be created on the program After effects. There are blogs based on my stop motion animation in my Design for Screen brief which take you to my student Youtube account demonstrating how the app operates. Below will be images of this kind of work: 

Overall, I will consider these type of techniques and use them in good use for this live brief.