Hasbro, Inc. (an abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy and board game company. Hasbro acquired the trademarks and products of Kenner, Parker Brothers and Milton Bradley, among others. Among its toy and game products are the iconic Monopoly board game, G.I. Joe figurine, Furby electronic stuffed animal and Transformers mechanical toys. The Hasbro brand also spawned TV shows, such as Family Game Night on the Discovery Family network, to promote its products.
Hasbro is global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands.
The company’s Hasbro Studios and its lm label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, lm, digital and more.
Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families.
Hasbro’s 90+ years rich and deep history can be told in a variety of ways – from key milestones, new brand innovations and immersive entertainment experience to storytelling and the insights and memories of millions of consumers worldwide.
The company’s Hasbro Studios and its lm label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, lm, digital and more.
Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families.
Hasbro’s 90+ years rich and deep history can be told in a variety of ways – from key milestones, new brand innovations and immersive entertainment experience to storytelling and the insights and memories of millions of consumers worldwide.
Timeline of Hasbro
1923 - Originally known as Hassenfeld Brothers, the company was founded in Providence, Rhode Island, by Henry, Hillel and Herman Hassenfeld. The company rst sells textile remnants and then expands to pencil boxes and school supplies.
1940s - Hasbro expands its product line to include its rst toys – doctor and nurse kits.
1952 - Hasbro introduces MR. POTATO HEAD, the rst toy ever to be advertised on television.
1964 - Hasbro launches the world’s rst action gure with the introduction of G.I. JOE in 1964.
1968 - Hasbro becomes a publically traded company 1968.
1977 - One of the major revolutions in the toy and entertainment industry comes with the rise of STAR WARS and the widespread success of Kenner’s STAR WARS line in 1977.
1983 - The MY LITTLE PONY brand is born.
1984 - Hasbro purchases Milton Bradley and its PLAYSKOOL division. The acquisition pairs the world’s hottest toy company with the strength and stability of one of the world’s most respected game companies.
The TRANSFORMERS brand launches.
The Hasbro Children’s Foundation (now the Hasbro Children’s Fund) is established in 1984, creating an institution that would eventually help millions of children around the world.
1991 - The company acquires the Tonka Corporation, including its Kenner and Parker Brothers divisions. Brands such as MONOPOLY, TONKA, STAR WARS, NERF and PLAY-DOH join Hasbro’s portfolio.
1999 - Hasbro acquires WIZARDS OF THE COAST with brands such as MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
1923 - Originally known as Hassenfeld Brothers, the company was founded in Providence, Rhode Island, by Henry, Hillel and Herman Hassenfeld. The company rst sells textile remnants and then expands to pencil boxes and school supplies.
1940s - Hasbro expands its product line to include its rst toys – doctor and nurse kits.
1952 - Hasbro introduces MR. POTATO HEAD, the rst toy ever to be advertised on television.
1964 - Hasbro launches the world’s rst action gure with the introduction of G.I. JOE in 1964.
1968 - Hasbro becomes a publically traded company 1968.
1977 - One of the major revolutions in the toy and entertainment industry comes with the rise of STAR WARS and the widespread success of Kenner’s STAR WARS line in 1977.
1983 - The MY LITTLE PONY brand is born.
1984 - Hasbro purchases Milton Bradley and its PLAYSKOOL division. The acquisition pairs the world’s hottest toy company with the strength and stability of one of the world’s most respected game companies.
The TRANSFORMERS brand launches.
The Hasbro Children’s Foundation (now the Hasbro Children’s Fund) is established in 1984, creating an institution that would eventually help millions of children around the world.
1991 - The company acquires the Tonka Corporation, including its Kenner and Parker Brothers divisions. Brands such as MONOPOLY, TONKA, STAR WARS, NERF and PLAY-DOH join Hasbro’s portfolio.
1999 - Hasbro acquires WIZARDS OF THE COAST with brands such as MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
In 1999, the company also launches the Team Hasbro employee volunteer program. Each full-time employee qualities for four hours of paid time-o each month to volunteer for child-focused programs.
2001 - Hasbro establishes a corporate strategy focused on fully leveraging its brand portfolio.
2006 - Hasbro signs a licensing agreement with MARVEL, converging the rich, dynamic brand heritage of the MARVEL Universe with inspiring new products created by Hasbro.
2007 - TRANSFORMERS movie is released, launching one of the highest-grossing lm series ever.
1990s: Hasbro leads the way in Corporate Social Responsibility and workplace safety, helping to pioneer many industry standards, including the development of the industry’s rst re safety manual. Other milestones include the creation of the comprehensive Hasbro Global Business Ethics Principles.
2008 - Brian Goldner becomes the Chief Executive O cer.
2009 - Hasbro sign strategic alliance with Sesame Workshop to manufacture and market a wide range of toys and co-branded games based on their beloved characters, including Elmo, Big Bird and more.
Hasbro Studios is formed.
2010 - Hub Network, a joint venture with Discovery Communications, launches on 10.10.10.
2011 - The company establishes its Hasbro Gaming Center of Excellence.
2013 - Hasbro strengthens its mobile gaming expertise with the purchase of a majority stake in mobile game studio, Back ip Studios.
2014 - The Hub Network becomes Discovery Family Channel. Hasbro also enters into a new strategic marketing relationship with Disney Consumer Products for Disney PRINCESS brand and FROZEN brand.
Today - Hasbro focuses on innovation and the development of its world- class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.
Hasbro Studios continues to drives entertainment, brand- driven storytelling for Hasbro across television, lm, commercial productions and short-form content. It develops, produces,
and distributes TV shows to leading networks in more than
180 countries globally.
On the lm side, Hasbro Studios has developed and produced a number of features based on the company’s brands. In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures lm label.
Popular Existing Game Boards Created by the Company
Monopoly (game)
Monopoly is a board game that originated in the United States in 1903 as a way to demonstrate that an economy which rewards wealth creation is better than one in which monopolists work under few constraints and to promote the economic theories of Henry George and in particular his ideas about taxation. The current version was first published by Parker Brothers in 1935. Subtitled "The Fast-Dealing Property Trading Game", the game is named after the economic concept of monopoly—the domination of a market by a single entity. It is now owned and produced by the American game and toy company Hasbro. Players move around the game-board buying, trading, or selling properties, developing their properties with houses and hotels, and collecting rent from their opponents, with the goal being to drive them all into bankruptcy, leaving one monopolist in control of the economy. Since the board game was first commercially sold in the 1930s, it has become a part of popular world culture, having been locally licensed in more than 103 countries and printed in more than thirty-seven languages.
Twister (game)
Twister is a game of physical skill produced by Milton Bradley Company and Winning Moves, that has been inducted into the American National Toy Hall of Fame. It is played on a large plastic mat that is spread on the floor or ground. The mat has six rows of large colored circles on it with a different color in each row: red, yellow, blue and green. A spinner is attached to a square board and is used to determine where the player has to put their hand or foot. The spinner is divided into four labeled sections: right foot, left foot, right hand and left hand. Each of those four sections is divided into the four colors (red, yellow, blue and green). After spinning, the combination is called (for example: "right hand yellow") and players must move their matching hand or foot to a circle of the correct color.In a two-player game, no two people can have a hand or foot on the same circle; the rules are different for more players. Due to the scarcity of colored circles, players will often be required to put themselves in unlikely or precarious positions, eventually causing someone to fall. A person is eliminated when they fall or when their elbow or knee touches the mat. There is no limit to how many can play at once, but more than four is a tight fit.
Cluedo (game)
Cluedo known as Clue in North America—is a murder mystery game for three to six players, devised by Anthony E. Pratt from Birmingham, England. The game was first manufactured by Waddingtons in the UK in 1949. Since then, it has been relaunched and updated several times, and it is currently owned and published by the American game and toy company Hasbro. The object of the game is to determine who murdered the game's victim ("Dr. Black" in the UK version and "Mr. Boddy" in North American versions), where the crime took place, and which weapon was used. Each player assumes the role of one of the six suspects, and attempts to deduce the correct answer by strategically moving around a game board representing the rooms of a mansion and collecting clues about the circumstances of the murder from the other players.
Other Popular Board games
Pictionary
Pictionary is a charades-inspired guessing word game invented by Robert Angelwith graphic design by Gary Everson and first published in 1985 by Angel Games Inc. Hasbro has been the publisher since 1994 after acquiring the games business of Western Publishing. The game is played with teams with players trying to identify specific words from their teammates' drawings. Each team moves a piece on a game board formed by a sequence of squares. Each square has a letter or shape identifying the type of picture to be drawn on it. The objective is to be the first team to reach the last space on the board. To achieve this a player must guess the word or phrase being drawn by their partner, or if the player lands on an "all play" square, one player from each team attempts to illustrate the same concept simultaneously, with the two teams racing to guess first. The first player to land and guess correctly at the finish wins.
By obtaining this research, I have a better understanding on the design of the game, the packaging of the game and how these games include detail on both the design and conceptual aspect. These will become an inspiration for my version of a new game board design which is suitable for young adults and many more.
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