OUGD602 | PPP3 - Visiting Professional - LAU Alumni, Eve Warren & Chris Shuttleworth from Robot Food - Project Disrupt

LAU alumni Eve Warren and Chris Shuttleworth 

Summary

Warren and Shuttleworth both graduated from LCA in 2014. They are currently from local agency Robot Food and are stopping by to talk about Project Disrupt and their experiences of working in the industry. 

Information

• Big fish in london working, couple of placement in Robot food - 4years.  - Shuttleworth 
• Warren - manchester internship few months, more in the north and london. 
• Robot food - branding, packaging, advertisement, social media and so on. 
• Disruption - Simplfy & amplify 
• Seabrook - crips package. Brand workshop - identity personality of the brand of the client. 

Summary

- Shout about the USP of the product

- Use TOV to bring a brand personality to life 

- Keep the design simple and memorable 

In house - Electric ink tattoos

• Is a pattern work of tattoo designs 
• Has launch in urban outfitters in America. 
• Many people have been engaging with the product 

Summary
- Identify a consumer who is not being catered for.
- Design for the consumer and the category.
- Introduce unexpected visual styles into stagnant categories. 

Go Your Own Way - Co-op

• New packaging design for nappies as the same concept is used regularly and has become outdated. 
• Jim Field is an illustrator which collaborated with Robot Food to create a new design for the nappy package. Inspired by his illustration that he creates on children book - the illustration of new characters on the nappy product.

Summary
- See what everyone else is doing and do something different.
- Keep messaging minimal 
- Design for the audience

Robot Food - Project Disrupt

• The project is based on 3 teams, given 3 type of different briefs, and they must finish it within 5 days. 
• Briefs were: laundry capsules, cheese packaging and air fresheners.
• A whole lot of disruption 

Robot Food is advertising for....

Graduate/junior designer
Email - martin@robot-food.com 

Question

• google design spirit - templates 
• tailoring portfolio to what you want to work on or do. 
• always important to engage 

OUGD602 | PPP3 - How to write about your work

In order to write effectively about your work, you need to be able to be clear about it's meaning. 

What is it responding to, trying to solve, improving or communicating? 

Pick your favourite project
Project task - to create a new board game for young adults to take them off their electronic screen. 3D Pictionary is board game involving creating an object on the card with the various shapes given to each player. Inspired by lego and pictionary this game includes cards which have specific time limit to build the object on, whoever is the closet of constructing the object wins the point.

Now we the elevator pitch; one sentence that covers the following: What, How and Why?

 

1. What's the core idea? Prompt young adults to play more game board, than their electronic devices.
2. How does it work? Tests/demonstrates players on: quickness, creativity and enjoyment.
3. Why does it work? Brings the inner child/imagination out and good entertainment to socialise with others.  

OUGD602 | Light Night Experience

Light Night Experience

Celebrating the diverse and thriving creativity of Leeds, Light Night Leeds is an annual free multi-arts and light festival that takes over Leeds city centre for two nights in October.

This year, Light Night celebrates the city of Leeds and its people, starting with a vibrant illuminated parade led by the fabulous Leeds West Indian Carnival as part of their 50th anniversary celebrations, and with over 40 events across the city centre.

Leeds Liberty Dock - The Moon

There was a recreation of a spectacular full moon that hover over the water of the Liberty Dock. This replica of the moon was made out of detailed images captured during a NASA space mission. The artist Luke Jerram's extraordinary installation will bathe the area in a lunar glow.

Luke said: “The installation is a fusion of lunar imagery, moonlight and a surround sound composition."

“From the beginning of human history, the moon has acted as a ‘cultural mirror’ to our beliefs, understanding and ways of seeing. Over the centuries, the moon has been interpreted as a god and as a planet."

“It has been used as a timekeeper, calendar and to aid night time navigation. Throughout history the moon has inspired artists, poets, scientists, writers and musicians the world over."

Measuring seven metres in diameter, the recreation of the moon features imagery of the lunar surface captured by NASA’a Lunar Reconnaissance Orbiter, which first entered lunar orbit on June 23, 2009.

Internally lit, each centimetre of the structure represents approximately five kilometres of the moon’s surface and the piece will be suspended over the water.
Luke added: “This will be the first time the public will be able to see the moon in all its detail and also to see the far side of the moon so it should look stunning."

Millennium Square - History of Leeds

In Millennium Square projected with illumination of the history of Leeds. Like starting with how Leeds began and then evolved over the years. For example: war, technology, circus, carnivals, football, mills and so on.  

Town Hall - Mannequins

Within the Town Hall in Leeds was a performance of illumination and mannequins. The intention of this entertainment from my interpretation was that the mannequins presented us in society. The colour of the mannequins were white for the projector to beam faces in the mannequins these were either: eye balls, distorted poker faces etc. Then the background lights will light up the Town Hall to describe the environment we live in some lights were bizarre and eccentric. This implies how our society works and how we humans react to the changes. 

OUGD602 | Personal & Professional Practice 3 - The Briefing

Summary
OUGD602 offers the opportunity for you to evaluate and communicate your individual progress in relation to personal and professional development. It introduces reflective approaches to your experiences as a learner and the development of your individual creative interests. Module content will offer you the opportunity to develop a contextual awareness of subject areas and broader communities of practice.

Learning Outcomes

• Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice. (knowledge and understanding / critical awareness)
• Undertake independent research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them. (cognitive skils/ critical awareness)
• Develop and implement a personal promotion strategy to communicate to relevant organisations. (problem analysis/practical and professional skills / resolution)
• Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience. (key transferable skills / innovation)

Indicative Content

The communication of their own context may take the form of a presentation and includes:

• Ongoing evaluation of work related practice in relation to individual professional context
• Identification of projects or progression opportunities
• Their analysis of their own progress

The presentation of physical (or virtual) promotional collateral includes:

• Contextualisation of design practice and career direction
• The definition and analysis of a target audience or market
• Production and refinement of self promotional material
• Communication of the concepts and context of practical work to an audience/s
• Career or business plan or self promotional plan (as appropriate to practice/direction of practice)
• Reports on visiting speakers, exhibitions, conferences, networking events etc...

Module Brief

Context: This module provides you with the opportunity to create a synthesis between your professional and contextual research skills and creative intentions with your own understanding of professional practice/ career ambitions. You will build on your enterprise study developed during level 5.

The module will enable the you to position yourself at a professional level for progression to employment/ self employment or post graduate study.

Brief: It is important to see this brief as starting point for an ongoing individual/independent investigation that underpins your studio practice. Your approach to this brief in relation to the rest of your work should allow for a sufficient level of objective reflection but integrated enough to maintain relevance to your practical work.

This Brief is in two parts:

Brief One | Personal Branding: You will be required to demonstrate appropriate preparation for your stated progression ambitions through research into self promotion material (business cards, letterheads, creative cvs, stationary etc.) and methods (mail shots, websites, blogs. etc.). Post graduate study (project proposals, application).

The research and development of your personal design collateral should be evidence through ongoing documentation and evaluation to your PPP blog.

You will be required to submit print-based and/or digital personal branding.

Brief two | Design strategy: You will be required to document ongoing research into and preparation for your stated progression ambitions through regular postings to your PPP blog.

Blog posts may include but are not limited to:

• Studio visits and open days
• Industrial/work experience
• Professional activities
• Live briefs
• Visiting professional talks/workshops
• Portfolio surgeries and creative CV workshops
• Information of conferences, talks, exhibitions...
• Timetables and schedules
• Individual external engagement appropriate to your studies

You will be required to submit a design strategy file. that contains records of professional correspondence, enterprise plans/contacts, skills evaluation and a current CV.

You will deliver a 10 minute presentation (powerpoint or similar) that communicates and summarises your individual creative ambitions, career plans, design strategies and professional activities.

OUGD602 | The Design Kids Lecture | Talk by Frankie from Australia

What is 'The Design Kids'
The Design Kids is a global community of student & graduate Graphic Designers. 

Who is Frankie?
Frankie Ratford is from Australia, and is TDK Director
Frankie’s name has been photoshopped into ‘Where in the World is Carmen Sandiego’ more than once. She’s fascinated with the intersection between design, travel and business, and likes to do five things at the same time. She has worked as a print designer, a lecturer, an intern, a blogger, a freelancer, a book binder and a bunch of other design related stuff. She’s lived in 13 cities, in 25+ houses and is currently road tripping around the world for six years, right now in Europe building the TDK empire (lols). She started The Design Kids in 2009 and launched with a market stall in the front yard with some mates and a DJ. She is a sunny Sagittarius who splits her time between her 60’s shack in rural Tasmania and catching planes to far away (warmer) places.

What are Frankie's steps for reaching her goal?

• 'Get Inspired'
• 'Get Involved' 
• 'Get Hired' 

Frankie's Motto

'Ikigai' is a Japanese concept that means 'a reason for being' 

How did Frankie get to were she is?

Frankie had multiple jobs these include: screen printing, working for the Studio 'FROST' volunteering and so on. Even though these jobs weren't the best they gave her good experience for the future. Frankie also loves to travel so she decide to take her work with what she loves to do. Thus positioning her doing talks for studios and university students. 

Therefore she is now travelling around the U.K to teach students her experience throughout the years of being a Graphic Designer in the industry. 

'Hey kids! For the final part of the #TDKeurope tour, we will be hitting the UK in the fun bus AKA the TDK van (designed by the mega talented Gabby Lord) doing lectures and workshops. Our focus is strong industry engagement – AKA how to meet professionals and how to get a job, how to get involved and whats happening around the world within design right now.'

Final Advice

'GET INVOLVED!!'

'Find that one thing that you are good at and passionate about to succeed'. 

OUGD502 | Personal and Professional Practice 2 | Overall Module Evaluation

OUGD502 Personal and Professional Practice 2 Overall Evaluation
In conclusion of the OUGD502 Personal and Professional Practice 2 module. I found this module one of the most challenging and hardest, this is due to not only the types of briefs that were given but also personal reasons. 

Most of the briefs within this particular module involved a lot of communication and interaction to the outside of the art industry. This mostly scared me as I am not the type of person to speak out to professionals first. This module definitely made me come out of my comfort zone and become more confident with myself as ask if it was okay for me to interview them. Lucky all three of my professionals that I wanted to interview said yes they would be able to. I am very happy that I did come out of my comfort zone and emailed them as its not as nerve-wracking as I thought it would be. Plus in the future I will know how to contact other professionals when I need to for other future briefs. It is also very interesting to read their answers of the interview questions, it allowed me to see how they became in their positions that they are currently in and how they are doing now. It is also quite inspirational on how well they have done in their journey. From their personal websites which include their work I can understand were all the hard work has come from and how passionate they are about how with their career choices. 

For all the creative reports I liked the concept that I created for them. For example I followed all of the professionals companies logo design to make their creative report represent them. Majority of the all the colours had the same colour such as black and white yet there was a third colour that was different. The advertising firm was red, the illustration professional was green and the Graphics design firm had none so I added a light blue colour. The concept was them to be a set of book but each had a different art background - advertising, illustration and graphic design. I am very fond of the book covers of each of the creative reports, however I believe it would of been better of they were printed professionally. I would of printed these creative reports professionally but unfortunately the quality of the artwork that I collect on each of their websites were not a good resolution. I know this because of printing out mock ups of my creative reports pages, the images were very pixelated and unclear. They would turn out the same if I printed them out professionally. 

I think I could of done a better job when laying out and organising the text with the images as all creative reports had to much familiarity. I do struggle with editorial design I find it quite challenging when laying out a page equally. I believe I need to explore and experiment with new grid layouts instead of using the same one over and over again. 

For the personal reasoning that I found this specific module difficult was that I fractured my ankle which made me slow down on this module. This module deliverables was to look into exhibitions and galleries and explore what things interested you and inspire you on what work that can support you. Unfortunately I wasn't mobile enough to do this, I was greatly disappointed that I was not able to go on the Berlin trip which would allow me to explore lots of artwork. What I can do better is visit more places, like exhibitions and talks and so on. 

Studio Brief 03 | Life's a Pitch | Design Strategy | Hand Stuff - Final Group Presentation

Life’s A Pitch Group Presentation

Team Name: Hand Stuff (sometimes art gets too serious)

Team Members:
> Beth Fitton
> Nanami Butler
> Leah Chen
> Katie Sung

Roles: 
We will spilt the roles between us evenly and cooperate well as a group. This will either be setting up the exhibition, social media platforms, merchandises, posters, banners, drinks, food, tickets and location etc.

Summary background of the Hand Stuff Exhibition:- 
This particular kind of exhibition focuses on displaying artwork based on hand made or crafty background. We wanted no only Graphic designers to present their work. But also include Illustrators and Animators (as they are in a similar department). It is a good way of distributing students work for potential future clients. They people who also display their work can also sell some of them. The most iconic icon of the exhibition is the hand semiotic, we also suggested a using a boomerang video of the visitors and students to do a waving hand motion. This will be posted and spread through social media platforms. The colour scheme of the exhibition will be yellow and light blue - these colour choices emphasise happiness, relax and open environment for all. The location of this particular exhibition would either be the University or another Studio. 

Feedback from tutors

• Liked the name of the exhibition (hand stuff) 
• Not fond of the tag line especially the word 'serious' art is not supposed to be serious it more fun and passionate. 
• University work should be challenging part of producing a positive final piece. 
• Majority believe that the colour scheme was appropriate for our theme/concept 
• The social media aspect of promoting the exhibition was one of their favourites (boomerang video) as a icon of the showing

Below images of the slides we used to present our Hand stuff presentation: