OUGD602 | Personal & Professional Practice 3 | Self branding Reform - Final Design & Evaluation

Final Design
Below are my final design of my redesigned self branding logo 'Sung'.

 

Evaluation

In conclusion, the redesign of my self-branding was very success. In the initial stages of redesigning my self-branding identity logo I found it challenging when combining the first initials of my forename and surname. Compare to others self-branding logo design that also consists of a combination of their first and second name.  Majority had letters that were similar shape and size especially when its has straighter edges ad lines. Whereas my initials have two different shapes and size the letter ‘K’ has lots of straight edges and the letter ‘S’ contains more curved edges.

Despite this trial and error of merging the two initials together I was able to make the letters work in harmony. Before the logo became a Chinese character logo, it was first supposed to look like my forename and surname. But after a numerous amount of times of observing the logo design and adding the extra line in the middle stroke in-between the ‘K’ and ‘S’ and rotating it at 90 degrees became more like a Chinese Character which is the written Chinese writing of my surname, Sung.  This concluded my final logo design as when given feedback majority said that the Chinese character is more like a brand logo.

For the colour scheme and typeface choice, I used but slightly altered the previous colour scheme and typeface from my previous self-branding logo known as ‘Beyond’. The beyond logo’s colour scheme was gold, dark blue, silver and white.  The dark blue colour was altered to a light blue instead and it fit with the concept and a shadow for the finalised ‘Sung’ logo.  The typeface of the new logo is the same typeface used for the previous self-identity. The reasoning of this remaining is that my logo is designed in a geometric style, this is similar to the creation of the 'Futura' typeface. Futura is a geometric sans-serif typeface designed by Paul Renner. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.

I believe this kind of logo can potentially be marketed further due to its shape and design. By visually viewing the logo printed on business cards, poster designs and the sticker set. I may even produce more merchandise later on to make sure that my brand is well known across the industry. Therefore this brief has been the most enjoyable and satisfactory as I am proud to use and show off the audience and platforms.