Beneath is the main typeface for the new self branding colour scheme. The typeface used is 'Futura medium', for my previous self branding logo 'Futura regular' was also used as the main typeface and logo of the self branding known as 'Beyond'. The reasoning of this remaining is that my logo is designed in a geometric style, this is similar to the creation of the 'Futura' typeface. Futura is a geometric sans-serif typeface designed by Paul Renner. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
Logo Colour Scheme Experimentation
Below are a selection of the three different logos tested with the main colour scheme. From this colour experimentation can assist which colours are the best for the whole body of the logo or the other areas. Majority of them work well with one another, however, the colour silver of the main logo had more positive feedback especially when rotated into a Chinese which is my surname 'Sung'.
The two other logo designs were not as positive compare to the 'Chinese Character - Sung'
Firstly the second row of the logo design, there was a lot of different colours contrasting against one another making the logo design becoming chaotic and unharmonised. Whilst the first row logo design, the letter 'S' was not as recognisable compared to the letter 'K'. Majority of the feedback from peers said that the top row logo looks like a 'Chinese Character' when given a first glimpse. Therefore, it was evident that the Chinese Character logo should be my new self branding logo design.
Below are a selection of the three different logos tested with the main colour scheme. From this colour experimentation can assist which colours are the best for the whole body of the logo or the other areas. Majority of them work well with one another, however, the colour silver of the main logo had more positive feedback especially when rotated into a Chinese which is my surname 'Sung'.
The two other logo designs were not as positive compare to the 'Chinese Character - Sung'
Firstly the second row of the logo design, there was a lot of different colours contrasting against one another making the logo design becoming chaotic and unharmonised. Whilst the first row logo design, the letter 'S' was not as recognisable compared to the letter 'K'. Majority of the feedback from peers said that the top row logo looks like a 'Chinese Character' when given a first glimpse. Therefore, it was evident that the Chinese Character logo should be my new self branding logo design.
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| Experimentation of Colour Schemes |
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| Comparison draft to explain how the logo became to the final design |
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