After deciding which sketches to vectorised in Adobe Illustrations for the new self branding logo. Below are the two most promising designs that can be used in a professional manner to convey my self identity.
The vectorised logo sketches were drawn and digitalised on Illustrator. The first set of these designs that are still in need of improvement. For the first vector design having combining the letter 'S' and overlapping it with the letter 'K' was experimented. However, the feedback that was received from the first vector design, majority stated that the letter 'k' does not look very proportional especially the bottom part of the edge of the letter 'k' and the bottom curve of the letter 's'.
Whilst the other vector design after examining the sketch design, it looked very empty in the middle of it, when scanning the vectorised sketches and having a secondary look at it. The design became similar to Chinese Character after adding the addition line in between the letter 'K'. Therefore this kind of design looks like a logo if rotated the other way round. The feedback given for the second design was very positive as many could tell it looked similar to a Chinese Character. But many of my peers asked to see the outline of second vector design.
Secondary logo vectors - outlines
Underneath are the secondary logo vectors of my self branding logo. More experimentations was developed onto the previous vector design; testing out the thickness or thinness of the logo, rounder and smoother edges. In addition, after another observation of the logo when turned it began to look like my surname Chinese character known as 'Sung' which in Chinese is written like '宋'. For the top hat stroke had to be replaced by a circle as if a stroke was added on the top, the logo will look unbalanced.
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| Chinese Character Surname - Song/Sung |
By having the option of being able to rotate the logo design, one can be used for the English logo and the other when rotated an international logo. Nevertheless both types of vectorises logos will be tested with the chosen colour scheme.
These examples are shown below:
When deciding for either using the same previous colour scheme or creating a new one for the new self branding logo. Inspiration from the previous self branding logo design colour scheme some aspects of it was used for this design. Mainly the colours of metallic silver, gold and white. The only colour change was the blue as before was a dark royal blue, however for the new logo has turn into a light colour blue.
This colour scheme will be tested on the two new vectorised logo design for further experimentation.
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