Below are the final logo design for the new 'Sung' self branding identity logo. Additional shadows of the logo coloured white and blue (Consist from the colour scheme) were added to make the logo look 3D. And the information of what kind of designer I am was written in the typeface 'Futura'. Despite Graphic design to be my main major, packaging design is of a particular interest to me, as I wish to work and further develop within this area. However, I am not 100% specialised in this area therefore it will not be added in until I do have prior experience. The gold colour is used to full in the white circles and letters that include a circle, this is an ongoing theme for my logo design.
Development - Logo Pattern designs
To rephrase the connection between the new logo design and how it associate well with the typeface 'Futura medium'. Due to the logo and Futura typeface are both designed in a geometric style. Futura is a geometric sans-serif typeface designed by Paul Renner. Especially how the typeface is based on geometric shapes, especially the circle shape, this is similar to the new logo having circular aspects.
Thus the pattern theme designs must be able to relate to the new logo design as the concept of geometric shapes will be similar to the logo and typeface design. The following patterns experimentations of geometric shapes such as circles, hexagons, circular stars and so one will be tested with the new 'Sung' logo design.
Selection of Pattern designs
Underneath are pattern designs combined with the 'Sung' logo design. This has been tested out to see which pattern theme suits the circular geometric concept.
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| A mixture between gold circles, blue hexagons and grey circles has been experimented with. This pattern choice is not an adequate design as it distracts the main logo design. |
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| A mixture between gold circles, and the blue circles outline has been experimented with. This pattern choice is not an adequate design as the gold circles distracts the main logo design. |
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| The gold circles being the main pattern design with the logo has been experimented. This pattern choice is not an adequate design as the gold circles still distracts the main logo design. |
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| A mixture of blue and grey circle outlines has been experimented with. This pattern choice is more adequate to the design due to the concept of using geometric shapes is consistent. |
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| A mixture between blue hexagons, and the grey circles outline has been experimented with. This pattern choice is not an adequate design due to the size of the hexagon and circles will distract the main logo design. |
Final Business cards designs
Below are the final designs for the 'Sung' self branding business cards. The circular the,e is consistent, sophisticated and appealing. Mock-ups of business cards have been produced.
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| 'Sung' front business card design |
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| 'Sung' front business card design |
Final Printed Business card designs
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