OUGD602 | PPP3 - How to write about your work

In order to write effectively about your work, you need to be able to be clear about it's meaning. 

What is it responding to, trying to solve, improving or communicating? 

Pick your favourite project
Project task - to create a new board game for young adults to take them off their electronic screen. 3D Pictionary is board game involving creating an object on the card with the various shapes given to each player. Inspired by lego and pictionary this game includes cards which have specific time limit to build the object on, whoever is the closet of constructing the object wins the point.

Now we the elevator pitch; one sentence that covers the following: What, How and Why?

 

1. What's the core idea? Prompt young adults to play more game board, than their electronic devices.
2. How does it work? Tests/demonstrates players on: quickness, creativity and enjoyment.
3. Why does it work? Brings the inner child/imagination out and good entertainment to socialise with others.  

OUGD602 | Light Night Experience

Light Night Experience

Celebrating the diverse and thriving creativity of Leeds, Light Night Leeds is an annual free multi-arts and light festival that takes over Leeds city centre for two nights in October.

This year, Light Night celebrates the city of Leeds and its people, starting with a vibrant illuminated parade led by the fabulous Leeds West Indian Carnival as part of their 50th anniversary celebrations, and with over 40 events across the city centre.

Leeds Liberty Dock - The Moon

There was a recreation of a spectacular full moon that hover over the water of the Liberty Dock. This replica of the moon was made out of detailed images captured during a NASA space mission. The artist Luke Jerram's extraordinary installation will bathe the area in a lunar glow.

Luke said: “The installation is a fusion of lunar imagery, moonlight and a surround sound composition."

“From the beginning of human history, the moon has acted as a ‘cultural mirror’ to our beliefs, understanding and ways of seeing. Over the centuries, the moon has been interpreted as a god and as a planet."

“It has been used as a timekeeper, calendar and to aid night time navigation. Throughout history the moon has inspired artists, poets, scientists, writers and musicians the world over."

Measuring seven metres in diameter, the recreation of the moon features imagery of the lunar surface captured by NASA’a Lunar Reconnaissance Orbiter, which first entered lunar orbit on June 23, 2009.

Internally lit, each centimetre of the structure represents approximately five kilometres of the moon’s surface and the piece will be suspended over the water.
Luke added: “This will be the first time the public will be able to see the moon in all its detail and also to see the far side of the moon so it should look stunning."

Millennium Square - History of Leeds

In Millennium Square projected with illumination of the history of Leeds. Like starting with how Leeds began and then evolved over the years. For example: war, technology, circus, carnivals, football, mills and so on.  

Town Hall - Mannequins

Within the Town Hall in Leeds was a performance of illumination and mannequins. The intention of this entertainment from my interpretation was that the mannequins presented us in society. The colour of the mannequins were white for the projector to beam faces in the mannequins these were either: eye balls, distorted poker faces etc. Then the background lights will light up the Town Hall to describe the environment we live in some lights were bizarre and eccentric. This implies how our society works and how we humans react to the changes. 

OUGD602 | Personal & Professional Practice 3 - The Briefing

Summary
OUGD602 offers the opportunity for you to evaluate and communicate your individual progress in relation to personal and professional development. It introduces reflective approaches to your experiences as a learner and the development of your individual creative interests. Module content will offer you the opportunity to develop a contextual awareness of subject areas and broader communities of practice.

Learning Outcomes

• Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice. (knowledge and understanding / critical awareness)
• Undertake independent research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them. (cognitive skils/ critical awareness)
• Develop and implement a personal promotion strategy to communicate to relevant organisations. (problem analysis/practical and professional skills / resolution)
• Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience. (key transferable skills / innovation)

Indicative Content

The communication of their own context may take the form of a presentation and includes:

• Ongoing evaluation of work related practice in relation to individual professional context
• Identification of projects or progression opportunities
• Their analysis of their own progress

The presentation of physical (or virtual) promotional collateral includes:

• Contextualisation of design practice and career direction
• The definition and analysis of a target audience or market
• Production and refinement of self promotional material
• Communication of the concepts and context of practical work to an audience/s
• Career or business plan or self promotional plan (as appropriate to practice/direction of practice)
• Reports on visiting speakers, exhibitions, conferences, networking events etc...

Module Brief

Context: This module provides you with the opportunity to create a synthesis between your professional and contextual research skills and creative intentions with your own understanding of professional practice/ career ambitions. You will build on your enterprise study developed during level 5.

The module will enable the you to position yourself at a professional level for progression to employment/ self employment or post graduate study.

Brief: It is important to see this brief as starting point for an ongoing individual/independent investigation that underpins your studio practice. Your approach to this brief in relation to the rest of your work should allow for a sufficient level of objective reflection but integrated enough to maintain relevance to your practical work.

This Brief is in two parts:

Brief One | Personal Branding: You will be required to demonstrate appropriate preparation for your stated progression ambitions through research into self promotion material (business cards, letterheads, creative cvs, stationary etc.) and methods (mail shots, websites, blogs. etc.). Post graduate study (project proposals, application).

The research and development of your personal design collateral should be evidence through ongoing documentation and evaluation to your PPP blog.

You will be required to submit print-based and/or digital personal branding.

Brief two | Design strategy: You will be required to document ongoing research into and preparation for your stated progression ambitions through regular postings to your PPP blog.

Blog posts may include but are not limited to:

• Studio visits and open days
• Industrial/work experience
• Professional activities
• Live briefs
• Visiting professional talks/workshops
• Portfolio surgeries and creative CV workshops
• Information of conferences, talks, exhibitions...
• Timetables and schedules
• Individual external engagement appropriate to your studies

You will be required to submit a design strategy file. that contains records of professional correspondence, enterprise plans/contacts, skills evaluation and a current CV.

You will deliver a 10 minute presentation (powerpoint or similar) that communicates and summarises your individual creative ambitions, career plans, design strategies and professional activities.

OUGD602 | The Design Kids Lecture | Talk by Frankie from Australia

What is 'The Design Kids'
The Design Kids is a global community of student & graduate Graphic Designers. 

Who is Frankie?
Frankie Ratford is from Australia, and is TDK Director
Frankie’s name has been photoshopped into ‘Where in the World is Carmen Sandiego’ more than once. She’s fascinated with the intersection between design, travel and business, and likes to do five things at the same time. She has worked as a print designer, a lecturer, an intern, a blogger, a freelancer, a book binder and a bunch of other design related stuff. She’s lived in 13 cities, in 25+ houses and is currently road tripping around the world for six years, right now in Europe building the TDK empire (lols). She started The Design Kids in 2009 and launched with a market stall in the front yard with some mates and a DJ. She is a sunny Sagittarius who splits her time between her 60’s shack in rural Tasmania and catching planes to far away (warmer) places.

What are Frankie's steps for reaching her goal?

• 'Get Inspired'
• 'Get Involved' 
• 'Get Hired' 

Frankie's Motto

'Ikigai' is a Japanese concept that means 'a reason for being' 

How did Frankie get to were she is?

Frankie had multiple jobs these include: screen printing, working for the Studio 'FROST' volunteering and so on. Even though these jobs weren't the best they gave her good experience for the future. Frankie also loves to travel so she decide to take her work with what she loves to do. Thus positioning her doing talks for studios and university students. 

Therefore she is now travelling around the U.K to teach students her experience throughout the years of being a Graphic Designer in the industry. 

'Hey kids! For the final part of the #TDKeurope tour, we will be hitting the UK in the fun bus AKA the TDK van (designed by the mega talented Gabby Lord) doing lectures and workshops. Our focus is strong industry engagement – AKA how to meet professionals and how to get a job, how to get involved and whats happening around the world within design right now.'

Final Advice

'GET INVOLVED!!'

'Find that one thing that you are good at and passionate about to succeed'. 

OUGD502 | Personal and Professional Practice 2 | Overall Module Evaluation

OUGD502 Personal and Professional Practice 2 Overall Evaluation
In conclusion of the OUGD502 Personal and Professional Practice 2 module. I found this module one of the most challenging and hardest, this is due to not only the types of briefs that were given but also personal reasons. 

Most of the briefs within this particular module involved a lot of communication and interaction to the outside of the art industry. This mostly scared me as I am not the type of person to speak out to professionals first. This module definitely made me come out of my comfort zone and become more confident with myself as ask if it was okay for me to interview them. Lucky all three of my professionals that I wanted to interview said yes they would be able to. I am very happy that I did come out of my comfort zone and emailed them as its not as nerve-wracking as I thought it would be. Plus in the future I will know how to contact other professionals when I need to for other future briefs. It is also very interesting to read their answers of the interview questions, it allowed me to see how they became in their positions that they are currently in and how they are doing now. It is also quite inspirational on how well they have done in their journey. From their personal websites which include their work I can understand were all the hard work has come from and how passionate they are about how with their career choices. 

For all the creative reports I liked the concept that I created for them. For example I followed all of the professionals companies logo design to make their creative report represent them. Majority of the all the colours had the same colour such as black and white yet there was a third colour that was different. The advertising firm was red, the illustration professional was green and the Graphics design firm had none so I added a light blue colour. The concept was them to be a set of book but each had a different art background - advertising, illustration and graphic design. I am very fond of the book covers of each of the creative reports, however I believe it would of been better of they were printed professionally. I would of printed these creative reports professionally but unfortunately the quality of the artwork that I collect on each of their websites were not a good resolution. I know this because of printing out mock ups of my creative reports pages, the images were very pixelated and unclear. They would turn out the same if I printed them out professionally. 

I think I could of done a better job when laying out and organising the text with the images as all creative reports had to much familiarity. I do struggle with editorial design I find it quite challenging when laying out a page equally. I believe I need to explore and experiment with new grid layouts instead of using the same one over and over again. 

For the personal reasoning that I found this specific module difficult was that I fractured my ankle which made me slow down on this module. This module deliverables was to look into exhibitions and galleries and explore what things interested you and inspire you on what work that can support you. Unfortunately I wasn't mobile enough to do this, I was greatly disappointed that I was not able to go on the Berlin trip which would allow me to explore lots of artwork. What I can do better is visit more places, like exhibitions and talks and so on. 

Studio Brief 03 | Life's a Pitch | Design Strategy | Hand Stuff - Final Group Presentation

Life’s A Pitch Group Presentation

Team Name: Hand Stuff (sometimes art gets too serious)

Team Members:
> Beth Fitton
> Nanami Butler
> Leah Chen
> Katie Sung

Roles: 
We will spilt the roles between us evenly and cooperate well as a group. This will either be setting up the exhibition, social media platforms, merchandises, posters, banners, drinks, food, tickets and location etc.

Summary background of the Hand Stuff Exhibition:- 
This particular kind of exhibition focuses on displaying artwork based on hand made or crafty background. We wanted no only Graphic designers to present their work. But also include Illustrators and Animators (as they are in a similar department). It is a good way of distributing students work for potential future clients. They people who also display their work can also sell some of them. The most iconic icon of the exhibition is the hand semiotic, we also suggested a using a boomerang video of the visitors and students to do a waving hand motion. This will be posted and spread through social media platforms. The colour scheme of the exhibition will be yellow and light blue - these colour choices emphasise happiness, relax and open environment for all. The location of this particular exhibition would either be the University or another Studio. 

Feedback from tutors

• Liked the name of the exhibition (hand stuff) 
• Not fond of the tag line especially the word 'serious' art is not supposed to be serious it more fun and passionate. 
• University work should be challenging part of producing a positive final piece. 
• Majority believe that the colour scheme was appropriate for our theme/concept 
• The social media aspect of promoting the exhibition was one of their favourites (boomerang video) as a icon of the showing

Below images of the slides we used to present our Hand stuff presentation: 

Studio Brief 03 | Life's a Pitch | Design Strategy Presentation Briefing

Studio Brief

Life’s A Pitch
An important part of your professional growth is to develop an ability to work collaboratively and productively with others. Working in small mixed groups drawn from a number of LCA creative degree programme’s you will develop fully and pitch a professional proposal for a public facing venture to best showcase and promote the individual works of the collective . This could take the form of ( but certainly is not limited to) an exhibition, publication or online presence , or perhaps a combination of these. Through research and planning you will explore the basics of how to identify an appropriate venue, audience and market, structure your team to optimize your individual and group skills and knowledge, investigate the legal and financial obligations of developing and launching a creative initiative, seek appropriate professional support & advice, plan and control finances and effectively promote, brand and communicate your presence to external parties and partners.

> Your team will pitch a fully developed proposal describing and visualising the showcase with appropriate visual aids.

> Your individual presentation should be based on the analysis and content that you have been introduced to throughout the module and your experience of working in a collaborative partnership.

Background / Considerations

Six heads are better than one as long as they communicate. You will now have the luxury of six pairs of hands. How will you use them effectively? You will need to consider the following:
> What skills and services do you have to offer individually and as a group?
> Who is your target market?
> What form will your showcase take?
> What are your costs, charges and financial considerations?
> How will you structure your collective?
> Who will be responsible for what?
> How will you promote your showcase? To who? Using what media?
> Is it set in a physical location ? then where?
> How will you manage communication through the group?

You must make reference to the module resources materials, books and web sites to demonstrate your understanding of basic marketing and business principles.

Mandatory Requirements

Responses to this brief should be recorded on your PPP Blog and should be labeled with the module code and appropriate 'Studio Brief Number'.

Please note that it is your responsibility to ensure that all work for this brief has been presented and labelled in line with these guidlines by the submission deadline. Work that is incorrectly labelled, posted to the wrong blog or is in anyway unclear or inaccessable will not be assessed

You should ensure that any material, discussions and reflections generated during taught sessions, workshop and group critiques are evidenced for assessment.Deliverables

TA 10 minute Powerpoint/pdf or similar presentation

Appropriate visual aids and printed material to support your presentation.

Evidence of the research and development of your presentation and visual material should be posted to your PPP blog and labelled with the module code. You should also post pdf versons of your presentation, notes and handouts to your PPP blog.

Group Team

• Beth Fitton 
• Nanami Butler 
• Leah Chen 

Studio Brief 02 | Creative Presence | All Final Creative report - Evaluation

All completed digital creative reports - Evaluation
In conclusion, I believe a decent job with all the creative reports. I am mostly proud of the collecting and receiving three interviews from all professionals that I contacted. I am also very fond of how I was able to get a variety of professionals in the Art industry and each one has their unique area on which they work on. 

In addition, I also found it very useless and interesting while reading their answer to the interview questions I had given them. It allowed me to have an insight of the reality behind the true meaning of working in the art industry as a secure job. 

These professionals are very passionate about their work, this can been seen not only by they way the answered the questions on the interview I gave them. But also on their websites, how they show off their work to the web. From the work that they display on the website demonstrates how much hard work is put into their clients work. 

For the editorial side of the creative report editorial designs is not one of my strengths within this area. I tried to get as much inspiration from existing editorial book layout designs which did help me a lot. However my creative reports look to much similar to each other like the layout of the text and the images. I believe I will need to explore into this area further or even practice some in my free time. I will definitely explore more when it comes to using grids and working with a selection of them for future briefs. 

I would like to make some of my creative reports physically, however when I printed all the creative reports on cartridge paper the work from the professionals where too pixelated and it would not look as professional when printed on nicer paper. 

I am fond of my cover designs of my creative reports as they were all colour coordinated the black and white colours. This could mean these creative reports can be a set but each from a different background in the art industry. 

I believe I could of done a lot better with the creative reports than what I have done. For examples not all creative reports did not need to be in book form but could either be a poster or an animation and so on. 

Studio Brief 03 - Project report of all responsive Evaluations

https://issuu.com/katiesung6/docs/katie_sung_257882_ougd503_project_r

Studio Brief 02 | Creative Presence | Digital Light Ltd Creative report - Final Results

Final Design of Digital Creative Report - Digital Light Ltd

For the final results of the creative report for the Advertising Studio. I believe I did a good job on majority of the book e.g. interview questions, colour scheme, size, and layout. I used a combination of both Indesign to help layout the images and text and for Photoshop I used for the book covers front and back. The reasoning of making this creative report digitally is because the images that I collect online on the professionals website is not as high resolution when I did a mock print out. The images are very pixelated and unclear which is not good when printed out professionally.

Below are also some screenshots of Indesign layout and final pages of the booklet. For the final digital creative report can be seen in this link for the digital booklet.

Final Booklet