Thursday, 6 April 2017

Studio Brief 02 | Creative Presence | Digital Light Ltd Creative report - Development/Design

Commencing Digital Creative Report - Digital Light Ltd (Retouching/advertising company)

To begin the Digital creative report of the Digital light ltd company. I wanted to include the logo and the colour scheme in which the company has chosen. I was going to use the logo on their website as a book cover, however I was unable to as the logo came out pixelated when I tried to use it. Therefore I decide to trace and colour the colour via Adobe Illustrator and Photoshop. This is more better for my personal use as I will be able to edit it just in case something when wrong with the logo that I collected online. Next was thinking for the name of the digital creative report. I choose the title 'Experience from an advertising director Danny' the reasoning of this title is because this creative report is in an interview form. This is why I believe this kind of format is the most suitable and relatable to the chosen topic. The design development can be shown below:



Images for the Digital Creative Report
Below are a variety of work that I have collected from the Digital Light Ltd website. The company work ranges from: advertising, beauty, fashion, editorial and photography. I will be using these images of their work within the digital creative report.
 

 
 





 




 

 

 

 

 





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