Studio Brief 02 | Creative Presence | All Creative reports - Colour scheme & Typefaces

Before starting the editorial or poster design/layout process of each of the Creative Reports. 

I decide to collect some free typefaces that suited the three various art companies in their own element (Graphic design, Advertising and Illustrations). 

I went on the website called 'dafont' which is a site which I can find free typefaces for the interview that I have collected from the professionals. Below are the selection of typefaces that I believe were the most appropriate for the three different art companies.

The Illustration company - typeface selected were due to represent the imagination and the hand drawn image which is similar represented in his own illustrations. The typefaces that were chosen was to put a very childish yet doodle appearance as the illustrator has done many artwork for the UK children channel - CBeebies and many others.

The Graphics company - designated due to the sort of the style the logo and work they produce for their clients. From looking into their work the manner of their work looks very sophisticated and contemporary. So when selecting these typefaces I tried to find these which depicted the company well in this kind of professionalism. 

The Advertising/retouching company - to determine a suitable typeface for this particular art company. This company style is very similar to the Graphic Design firm as it has a contemporary yet modern style. This can be shown through their layout of their website and logo. I chose the following typefaces above which I believed depicted this style. However, all of these typefaces are only uppercase so I may take one of the Graphic design typefaces lowercase for the advertising company's creative report.   

For the colour scheme of each of the creative reports I decide to continue with the current colours of all the companies logo. The reasoning of this colour choice that all of the companies logos have a recurring colours of black and white. But the third colour was different e.g. red - advertising, green - illustrator and for the graphics I added a light blue as it did not have a third colour.