- Gallery visits
- Most obvious answer
- Most ambiguous answer
- Free association
- Key words association (tangential approaches)
- Spitball ideas (many voices, editing different approaches)
- Identifying what exists
- Subconscious, recognising everyday potential solutions
- Identifying and working with limitations
- Discussions, feedback, interviews, focus groups
- Recreate the brief in own words (personal interpretation)
- Target audience
- Product feeding
- Mindmapping
Idea Generation
In groups of four, we had to make a mind map on how we come up for ideas when given a brief. Here are some ways we interpret the brief at first:
- Take inspiration from other disciplines - Fashion, Animation, Photography, Illustration and so on.
- Highlight key words - then mind map.
- Google - variety of webpages and images.
- Start making / experimenting (even though it is not the correct approach, we can get a visual example on what we are going for and further develop it).
- Start planning my first idea - let my head runaway with itself - Then scale back.
- Image research - Books, Instagram, Pinterest etc.
- Try and relate brief to something, I've seen, read, something similar or done before - contextualise the brief.
- Look into studios and designers who have done a similar brief or similar design work to the brief.
Brief Task - Making Yahoo a popular Search Engine
In our groups of fours, we received a brief on how to make Yahoo a search engine, the main deliverable for this task was to come up with two ideas and then feedback to the class. Below are some image of our ideas and how the new Yahoo webpage would be layout.
Idea 01 - Making Yahoo a webpage which has everything
Emphasis on Functionality and Customisability
Everything you need, all in one place - The reason you never have to leave Yahoo.
The new Yahoo page is a fully interactive and customisable website - User can choose what content they want to see with an adjustable template.
Everything is in one place - links to the web at the top - everything opens within Yahoo, cascading windows, side windows.
Idea 02 - Making Yahoo into a social hub
Make Yahoo a central hub compact with everything. Make everything self-contained within Yahoo so there is no reason to age or anything else. Utilises all the existing features of Yahoo, but makes it personal, customisable and flexible to fit every lifestyle.
Makes Yahoo a collaborative platform that allows users across the world to communicate with each other; live, face to face, in real time. For older generation audience this could present itself through business collaboration and for younger generation it allows them to connect with other young people and discover and learn new ideas.
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