Studio Brief 02 - Sketches of logos

Here are some sketches and logo ideas for my self branding the first designs are based on my initials ‘KS’. I wanted to express that I’m the type of designer which has quite a dreamy and imagination aspect. This is why I started making either the letter ‘K’ or ‘S’ into a star symbol. Thus indicating how I am similar to a star that I am still developing myself as an individual, so each time I learn a new skill or learning I will alter and change my style and probably have something completely new. 

However, I started to change my logo design because I didn’t really think that my initials really represented me as an individual for my self branding. So I started thinking about my journey how my art style has changed over the pass years in HIgh school, college and now University. This involved me looking back at my old work and see the slight or massive changes that has effect it. For example: my old work is very cartoony, colourful and imaginative. Now it has tone down to a more simplistic, mature, informal and sophisticated as I start growing up and becoming more like an adult. Thus using the work ‘Beyond’ conveys how much I have changed and exceed my expectations by the work I have produced over the first year in University. This why the logo is a compass look to demonstrate the travelling and exploring new things.

To begin this I started looking at simple logo designs but combining my own style within it. By this I can start thinking which logo can best represents me as an individual Graphic Designer. Then I will experiment with colours, fonts by using my skills on Illustrator and Photoshop to finally choose my final design.

However, I know that this is not final product. As I am still developing myself over the years in my course so my ideas and perceptions may change during my second and yet third year in University.