The Penguin Random House Student Design Award is an opportunity for students interested in pursuing a career in design to experience real cover design briefs first-hand.
To make the process even more similar to the way our designers work, once the judges have selected the shortlist, the Art Directors will give the shortlisted entrants feedback and further art direction on their submissions. Shortlisted entrants will then be invited to resubmit their work, taking on board all the comments, before the final round of judging.
The Penguin Random House Student Design Award is open to anyone studying on a Further Education or Higher Education course (part time or full time) in any subject and at any level. Our aim is to nurture and encourage anyone who is interested in following a career in design, which includes but is not exclusive to students on design courses. Entrants must be aged 18 or over by July 2017. The competition is open to amateur designers not currently or previously employed in the graphic design field.
Students may enter a maximum of one design in each of the categories:
- Adult Fiction Cover Award - To Kill A Mockingbird by Harper Lee
- Adult Non-fiction Cover Award - In Cold Blood by Truman Capote
- Children's Cover Award - The Secret Diary Of Adrian Mole Aged 133/4 by Sue Townsend
Check List for responding to this kind of Live Brief
- Look at other illustrators similar sort of style
- Previous or existing book designs
- Research the judges (styles) Professional backgrounds, previous competitions on judging. Social media - Instagram etc.
- Read the book/watch the movie of the book
- Research on suitable typography
- Gathering images - secondary research
- What the author intended: themes & influences
- Year of publish: design movements & typographic styles
- Book reviews: Peoples opinions inform design directions
- Previous winners/ short listed designs
- Previous rejected designs
- Identification of an unique approach: target audience, genre/competitors, Look at context trends in cover designs
- Ambiguous visual responses
- Free associations
- Visual semiotics
- Tone of voice of the book
- Other visual formats that the book has been advertise
- Analysis your own visual style - trying to make links to other designs
- Analyse the feel of the product
Selecting the chosen Brief
Before the designing stages of this brief, I will need to do the following:
- Researching the book (Read the book, target audience, genre/competitors, look at previous designs, research on the judges - Styles, professional background, previous competitions that they have judged, research on the author, research the book - Themes & influences etc.)
- Consider book reviews of the book - Peoples opinions inform a design direction
- Would be good to purchase and analyse the product (current book design)
- Tone of Voice of the book
- Other visual formats that the book has been advertise
- Consider similar or other illustrators style
- Research other books that are similar to the Secret Diary of Adrian Mole Aged 13 3/4, for example: A Diary of a Wimpy Kid & Diary of a Killer Cat by Anne Fine & The Diary Of A Young Girl by Anne Frank. Considering their book cover designs, would be beneficial to this brief.
No comments:
Post a Comment