Pieces of work that I analysed
A&AD - DDB London for Harvey Nichols
DDB London (adam&eveDDB is a unique communications company made up of
people from advertising, design, digital, technical, social media and direct.
What they do
Their mission is simple, they work with their client partners to make brilliant work that works.
They are defined by having a highly interactive, open way of working - they have a fast-moving, fast-working and collaborative culture. They all sit together, intermingled so that they create a single family of skills to benefit our clients.
Clients and the public respond powerfully to their work because they unlock the reasons why brands are loved and then create inspiring and hugely effective communications.
YCN - Chineasy Illustrations by Noma Bar | ShaoLan Hsueh
Clients and the public respond powerfully to their work because they unlock the reasons why brands are loved and then create inspiring and hugely effective communications.
Harvey Nichols has created a series of print ads, featuring characters from Aardman's stop motion animation, Wallace and Gromit, to promote the opening of its new store in Bristol.
The adverts, shot by Giles Revell for DDB London, show Wallace, Gromit and Lady Tottingham posing in designer clothes next to the text: "Harvey Nichols. Now open in Bristol."
In this adverts of Wallace has discarded his precious green tank top in favour of a navy cashmere jacket and silk tapered trousers by Alexander McQueen, a Dolce & Gabbana fitted white shirt and a Giorgio Armani tie, while Gromit wears a navy silk Paul Smith scarf.
Reviews
The images appear next to text stating: "Harvey Nichols. Now open in Bristol."
Sean Clarke, who is the head of marketing and licensing at Aardman, said: "I've never seen Wallace and Gromit looking so chic and stylish. I think it only fitting that W&G, a great British institution, celebrate another institution in retailing Harvey Nichols coming to Bristol."
Julia Bowe, the marketing director at Harvey Nichols, said: "We were delighted that these two characters so close to the heart of Bristol agreed to appear in our ad campaign for the launch of our sixth store in the UK, and our flagship store in the South West."
YCN - Chineasy Illustrations by Noma Bar | ShaoLan Hsueh
Avinoam 'Noma' Bar is an Israel born graphic designer, illustrator and artist (born in 1973).
His work has appeared in many media publications including: Time Out London, BBC, Random House, The Observer, The Economist and Wallpaper.
Bar has illustrated over 100 magazine covers, published over 550 illustrations and released two books of his work through Mark Batty Publisher: Guess Who - The Many Faces of Noma Bar and Negative Space.
Bar's work has become well known throughout the world, winning various industry awards; more recently the prestigious Yellow Pencil award at the D&AD Professional Awards for his series of Don DeLilo covers, created with London design studio It'sNiceThat. His London Design Festival exhibition 'Cut It Out', was selected as one of the highlights of the festival. The project was nominated in the graphics category for the Design Museum, Designs Of the Year.
Chineasy Illustrations
The brainchild of tech entrepreneur and self-confessed geek ShaoLan Hsueh, the Chineasy Illustrated Dictionary is an attempt to bridge the linguistic gap between the West and China.
Her system turns notoriously inscrutable Chinese characters into simple illustrations by Wallpaper. This is produced by the graphic designer Noma Bar, with art direction by Crispin Jameson.
A funding campaign launched in July reaped nearly £200,000 in pledges. A website is up-and-running and Brave New World Publishing plans to produce a 192-page book in 2014.
Key features: Chinese characters and phrases represented by simple – and beautifully drawn – illustrations by Noma Bar.
After analysing the chosen work from both annuals, we had a group discussion about what are the consistences in an award winning work. Here are the list of important factors to take in account for when we commence with this kind of brief:
Consistencies in Award Winning Work
A&AD
Key features: Chinese characters and phrases represented by simple – and beautifully drawn – illustrations by Noma Bar.
After analysing the chosen work from both annuals, we had a group discussion about what are the consistences in an award winning work. Here are the list of important factors to take in account for when we commence with this kind of brief:
Consistencies in Award Winning Work
- Nothing is open to interpretation
- Placed in context
- D&AD felt like a real commercial responses
- YCN more hypothetical
- Campaigns
- Impeccable presentation
- Ideal and context driven
- Simple, clear (not complicated)
- Innovative
Then we as a class had another conversation on how we think A&AD and YCN visual presents themselves to the public. This is how they come across to students when putting up competition entries. Here are the following aspects of these two:
A&AD
- Visual feedback
- Commercial, paid work, professional focus
- Consistent
- Design
- Structured
- Corporate
- Clean
- Systematic
- Dense
- Visual
- Serious but with a creative edge
- Intimidating
- Embellishment
YCN
- Inspiring
- Playful
- Creative
- Tactile
- Expressive
- Vibrant
- Social influence
- Understated
