Thursday, 10 December 2015

Studio Brief 02 - Self Branding ideas and research

During todays session, we need to design, develop and produce a self branding of ourselves that effectively communicates and promotes us a individual, novice designer and learner. In this brief I will reflect on my learning aspirations and design directions, that communicate the context of my interests by some of inspired designers, studios, principles and audiences.

The overall resolution in this brief should represent of what I see is significant as an individual designer and learner in light of what I have learned during the programme. I will need to consider the following:
  • Who are you now?
  • What have you learned?
  • What skills do you have?
  • What do I know?
  • What do you believe?
  • What information do I need to include?
  • What formats can I use to effectively communicate/promote this information?
  • What tone of voice best reflects me, and my practice or my ambitions?
  • What experiences have shaped my opinions and views both in and outside of the programme?
  • What are my creative concerns, opinions and beliefs, and how do I communicate these practically and conceptually?
  • What has informed these decisions and who are the contextual references that reflect my individual focus?

  • What is 'Brand You'? This is my visual identity that will help bring together the information. For example: What fonts, formats, colours and production methods will assist my communication and enhance my content? 

Below is my plan/ideas based on this Self Branding Brief: 




To commence this Studio Brief, I started researching who I was as an individual 
by answering the brief questions as a starting point for my self branding. To show
my research and inspiration ideas I created a spider diagram to branch out my 
ideas . By looking at artists who inspire me by the artwork that they produce,
I chose the following Graphic designers, Illustrators, Artists and Graffiti Artists:
Roy Lichtenstein, Johanna Basford, Banksy, Andrew Bannecker and Andy 
Warhol. These specific individual artists interest me and especially inspire me 
in my self Branding project. Due to they have they’re own individualistic, unique 
art styles. Which indicates how their kind of art not only looks professional but 
also has a hidden meaning and purpose.  

Thus inspiring me to follow their similar artwork style and creating it to my own 
personal uniqueness within my Self Branding. Like looking into more of my 
background that could help me in my work, what I have seen and what places
I have visited that could inspire me. The people that I have meet, the new 
environment that I have to adapt to. Even visiting professionals and finding out
how they discovered their own personal style that has been noticed.   

My initial reaction to this brief, was when I began thinking more in detail 
what things I like to do, comparing my past artwork style to my present 
style whilst studying in Leeds college of art. Looking and observing my 
other peers work which inspire me to develop my work even further in the 
future. 











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