Previous First Year Self branding design - 'KS' and Beyond
At the beginning of first year of University, I began to do my first attempt of my self branding logo design which were based on my forename and surname initials which are 'K' & 'S' to make Katie Sung. This previous logo design's concept was to imply what kind of a designer I would like to be. For instance, the imagery idea of the two initial letters to supposed to be a star. The star semiotics was to portray that I am an individual and designer which its still developing, so therefore each time I learn a new skill. I will alter and change my logo design thus becoming something completely new.
Nevertheless, during the development stages of my first self branding design started to change my logo design. The reasoning of this is that I did not like the combination of my initials together nor my name being used as my identity. Therefore, I started thinking about my journey how my art style has changed over the pass years in high school, college and now University. This involved me looking back at my old work and see the slight or massive changes that has effect it. For example: my old work is very cartoony, colourful and imaginative. Now it has tone down to a more simplistic, mature, informal and sophisticated as I start growing up and becoming more like an adult. Thus using the work ‘Beyond’ conveys how much I have changed and exceed my expectations by the work I have produced over the first year in University.
Below are the sketches and digital designs:
Below are the digital design development and final design for the 'Beyond' self branding concept, the colour schemes and font choices. The first colour scheme were: gold, silver, dark blue, white and black. The reason for this is because the colours that I have chosen represent me as an individual, for example the colour Gold shows my success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold implies affluence, material wealth and extravagance. Silver highlights a feminine energy; it is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious. Blue presents of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. White coneys its most complete and pure, the colour of perfection. The colour meaning of white is purity, innocence, wholeness and completion. And black symbolises is the colour of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. But overall it is portrays me me being like a star (concept).
Whereas the typefaces that are used were 'Helvetica CY' and 'Futura' as they have that modern, clean and simple style. Reasoning of this type of typeface for my Self branding logo is that Helvetica - It's over 50 years old, it is the most widely used font ever, and has become the subject if its own movie. This is the world's most recognisable font. Futura has many variations of thickness, thinnest and so on. Futura remains one of the most used (and loved) sans-serif fonts today with no signs of slowing down.
Final design to showcase my First Year Self branding logo
The final design of the 'Beyond' logo and product of my self branding that was produce was a travel kit concept, this product was to imply to my audience that the designer that I wish to be in the future is the one that travels and demonstrates a journey of being a Graphic designer - specifically over the course of university.
The main target audience for this logo was aimed at First year students who are about to start their University course. This logo will enable the potential audience to relate and connect to the branding. In addition, the overall logo design and product depicts me as a designer and an individual.
Below are the final products for the self branding these are a small like A5 concertina bind travel journal which its purpose is to communicate/record the journey of developing as a designer/individual. Foiling productions were also exacuted for the product design as it was to highlight my colour scheme. The foiling production is not 100% as it demonstrates that being a novice design is still in development.
Evaluation
Overall, this primary design of the self branding logo and final product was successful but was not the idea logo that I would like to further develop nor distribute online as my final self branding logo. I preferably like my logo to consist of the first and last name of my initials and to try to combine the two letters together to make a shape or a symbol/icon. Similarly to other current self branding logos online. Therefore further growth will be experimented on the previous first sketches of my initial logo to something which I am proud to show and distribute to a wider audience.
