Summary
Warren and Shuttleworth both graduated from LCA in 2014. They are currently from local agency Robot Food and are stopping by to talk about Project Disrupt and their experiences of working in the industry.
Information
- Big fish in london working, couple of placement in Robot food - 4years. - Shuttleworth
- Warren - manchester internship few months, more in the north and london.
- Robot food - branding, packaging, advertisement, social media and so on.
- Disruption - Simplfy & amplify
- Seabrook - crips package. Brand workshop - identity personality of the brand of the client.
- Shout about the USP of the product
- Use TOV to bring a brand personality to life
- Keep the design simple and memorable
In house - Electric ink tattoos
- Is a pattern work of tattoo designs
- Has launch in urban outfitters in America.
- Many people have been engaging with the product
Summary
- Identify a consumer who is not being catered for.
- Design for the consumer and the category.
- Introduce unexpected visual styles into stagnant categories.
- Identify a consumer who is not being catered for.
- Design for the consumer and the category.
- Introduce unexpected visual styles into stagnant categories.
Go Your Own Way - Co-op
- New packaging design for nappies as the same concept is used regularly and has become outdated.
- Jim Field is an illustrator which collaborated with Robot Food to create a new design for the nappy package. Inspired by his illustration that he creates on children book - the illustration of new characters on the nappy product.
Summary
- See what everyone else is doing and do something different.
- Keep messaging minimal
- Design for the audience
- See what everyone else is doing and do something different.
- Keep messaging minimal
- Design for the audience
Robot Food - Project Disrupt
- The project is based on 3 teams, given 3 type of different briefs, and they must finish it within 5 days.
- Briefs were: laundry capsules, cheese packaging and air fresheners.
- A whole lot of disruption
Robot Food is advertising for....
Graduate/junior designer
Email - martin@robot-food.com
Email - martin@robot-food.com
Question
- google design spirit - templates
- tailoring portfolio to what you want to work on or do.
- always important to engage
